Social Media Strategy
Driving 727K+ Views and High Engagement Through Reels
We collaborated with a food & restaurant brand to strengthen its digital presence on social media, with a primary focus on short-form video content. The objective was to increase reach beyond existing followers, improve engagement, and turn social media into a consistent visibility and traffic driver.
+30K%
From 154 to 47,094 monthly visits
1,891
High-intent commercial keywords
+678
Authority growth in a competitive niche
CLIENT
Arayes
Industry
Food & Beverage
Business Type
Local restaurant brand
The Challenge
Before our intervention, the brand was active on social media but lacked a structured content strategy. Performance was inconsistent, reach was mainly limited to existing followers, and content formats were not fully optimized for algorithmic distribution.
- Low reach beyond the existing follower base
- Inconsistent engagement across posts
- Lack of repeatable content formats
- No clear performance tracking or optimization loop
The Solution
We implemented a data-driven social media content strategy focused on short-form video and storytelling formats designed for discovery and engagement.
Content & Reels Strategy
We created a repeatable content concept built around product storytelling, visual consistency, and short-form video formats optimized for Reels distribution.
Audience Reach Optimization
Content was structured to prioritize non-follower reach, leveraging trends, pacing, hooks, and native platform signals to maximize exposure.
Performance Monitoring & Iteration
We continuously analyzed content performance to refine formats, posting cadence, and creative direction based on real engagement data.
Brand Consistency & Visual Identity
A consistent visual language was applied across all content to strengthen brand recognition and memorability.
Results
Over a 90-day period, social media performance increased significantly, turning Reels into the brand’s main visibility driver.
727,183 Total Views
Short-form video content generated over 727K views in 90 days, with Reels accounting for the majority of exposure.
91.8% Reach from Non-Followers
The content strategy successfully expanded reach far beyond the existing audience, driving discovery and brand awareness.
+167.2% Accounts Reached
Total accounts reached grew to 390,798, reflecting strong algorithmic distribution and content relevance.
+68.5% Profile Activity Growth
Profile activity increased to 21,545 interactions, including profile visits and external link clicks.
