Website Redesign & SEO

Improving Performance, Visibility & User Experience

We partnered with a US-based Shopify ecommerce store that had a minimal SEO foundation. Through a data-driven strategy, we helped them rank in the Top 3 for valuable keywords and increase organic traffic from 154 to 47,000 visits in a highly competitive US market.

100

Mobile Performance Score

0.7s

Largest Contentful Paint

100

Search Engine Score

CLIENT

Wevolt

Industry

Smart Home & Connected Technology

Business Type

Technology brand with direct-to-consumer online presence

Services Used

Website Redesign

Technical SEO

On-Page Optimization

SEO Performance Optimization

The Challenge

Before the redesign, the website faced major technical and performance limitations that negatively impacted both user experience and search visibility.

Low mobile performance scores and slow loading times
Poor Core Web Vitals, especially Largest Contentful Paint
Unoptimized page structure affecting crawlability and SEO
Weak on-page SEO signals limiting organic visibility
Design not aligned with conversion and usability best practices

The Solution

We executed a full website redesign combined with a technical and SEO-focused optimization strategy to ensure performance, usability, and search visibility improved simultaneously.

Performance & Technical Foundation

Rebuilt the website with a lightweight structure, optimized assets, improved loading priorities, and resolved Core Web Vitals issues across mobile and desktop.

SEO-Friendly Site Architecture

Reworked page structure, headings, internal linking, and semantic HTML to improve crawlability and search engine understanding.

Mobile-First Optimization

Optimized layouts, images, and scripts to deliver a fast and consistent mobile experience aligned with Google’s mobile-first indexing.

On-Page SEO Enhancements

Following the redesign and SEO implementation, the website achieved strong gains in performance and overall quality metrics.

Results

By October 2024, organic search had moved from a near-zero channel to a major source of traffic and visibility for the store, with strong gains across all core SEO metrics.

Mobile Performance Score: 61 → 100

Significant improvement in mobile performance through optimized assets, reduced load times, and improved rendering.

Desktop Performance Score: 83 → 100

Desktop experience reached top performance benchmarks with faster loading and improved stability.

Core Web Vitals Improved

Largest Contentful Paint reduced from 10.4s to under 1s on desktop Total Blocking Time reduced to under 30ms Cumulative Layout Shift stabilized close to 0

SEO & Best Practices Scores Above 95

SEO, accessibility, and best practices scores consistently reached high-performance thresholds, creating a strong technical foundation for future growth.